For example, if you have a mountain biking blog you could fill out the attributes for a "beginning mountain biker" an "intermediate mountain bike" and a "highly experienced mountain biker." Then if you write a blog post geared toward beginning mountain bikers, SEOWriting.ai tailors the article to the persona that is applied. In other words, instead of asking ChatGPT to rewrite my mountain biking article and tailor it to a beginning rider, with limited experience, limited knowledge of mountain bike terminology, etc. etc. you could do this in SEOWriting and save it to apply to different articles.